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How Application Speed Helps To Grow Businesses

  • By Software Devs
  • January 1, 2022
  • 0 Comment
  • 672 Views

Introduction

Web app speed is all about making websites fast.  The speed of a web application is critical for both site users and the company’s commercial objectives.  Users want quick responses to their questions.  An extra second delay can have a big impact on your page’s overall performance, from customer satisfaction to conversion rates to search engine ranking position.

If one thinks that speeding up your web app is not important, then it is a big mistake.

A one-second delay in page load time yields:

  • 11% fewer page views
  • 16% decrease in customer satisfaction
  • 7% loss in conversions

To simply put, poor user experience translates into poor conversion rates.  Even a millisecond-long delay can have a significant impact on your ability to increase conversion and retain repeat business.  Here are some real-world examples are taken from WPO stats of how web app optimization led to increased monetary benefits:

  • Trainline reduced latency by 0.3 seconds across their funnel, and customers spent an extra £8 million (~$11.5 million) a year;
  • Walmart saw up to a 2% increase in conversions for every 1 second of improvement in load time, while every 100-ms improvement also resulted in up to a 1% increase in revenue;
  • AliExpress reduced load time by 36% and saw a 10.5% increase in orders and a 27% increase in conversion for new customers.

Every second does count.  People like fast sites.  A fast web app with a good user experience (UX) and a satisfying UX leads to higher conversions.

Conversion Rate

A conversion rate is a rate at which site visitors perform a measured or desired action.  For example, this might be making a purchase, reading an article, or subscribing to a newsletter.  The action is measured as the conversion rate depends on the web apps’ business goals.

According to Google, if your page takes more than 3 seconds to load, over half of the mobile users will abandon it and go elsewhere.

That alone is a huge blow to your potential conversions.  And for the visitors that decide to stick around, your slow load times can deter them from returning in the future.  In one survey, 79% of customers said they would not return to a site with poor performance.  In that same survey, 52% of shoppers said that quick page loading is important to their site loyalty and 44% said they tell their friends about poor site experiences.

It’s apparent that even a one-second improvement in site speed can have a significant influence on conversions and user retention.

Mobile Performance

Given the widespread use of mobile devices to access the internet, it’s critical to examine how well your web content performs on these devices.

Conclusion

Good performance is an asset.  Bad performance is a liability.  Bounce rates, conversions, revenue, user satisfaction, and search engine ranking are all directly influenced by the speed of your web app.  This is why web app speed is so important.

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